To birth a new brand with a long-term sustainable identity.
We started out with a major end-objective in mind: simplicity and relevance. In the end, we came up with a visually engaging logo which has a lot of 21st century thinking. We then applied it across several below-the-line materials like tote bags, shirts, caps, cars, office equipment, to further spread the news to the consumers.
Today, Okay Fones brand-awareness is amazing, one of the most well-known phone dealers in town. Much thanks to the creative process that brought it to life.