Honda Manufacturing, Nigeria approached us with a modest request: how do they sell more and be more known in the motorbikes and generators market, a market which is fiercely dominated by some raging brands.
We plunged to work! With guidelines from the Japanese office, we devised a brilliant communication strategy, ranging from Print ads calling for dealership with added incentives, to brochures, promotional materials and mobile advertising. In all, the communication laid emphasis on the reliability and quality of Honda products.
One month post-campaign launch saw a tremendous increase in sales and brand awareness.