Branch Standardization. We were commissioned to create a standard manual (Video and Print) for First Bank in-branch branding as a way of standardizing the brand’s environment branding.
We packed our bags and travelled to select First Bank branches across the country gathering branding elements, their uniqueness and best way to create an overall effective branding element.
We came up with a self-explanatory 3D video which detailed the proposed look and feel for a First bank branch. We also designed a standard manual that would serve as a guide to all vendors and everyone working on the banks in-branch branding.