When Etisalat launched Easycliq, an innovative product with lower tariffs, added flexibility and more, their challenge was communicating it to the target audience: young Nigerians, a group of people largely elusive to the reach of traditional advertising. So we were appointed to drive engagement through Campus NavigatorTM, a detailed printed map of various university campuses freely distributed to the students to help them find their way.
We created the Campus NavigatorTM via GIS solutions, worked in close collaboration with the schools and we saw to distributing the free maps across the campuses.
A perfect engagement with the audience ensued, which left the Etisalat brand in the pocket of every student. They were able to learn more about Easycliq and connect with the brand. It also served as a CSR tool for the Etisalat brand.