Avalon, a non-alcoholic brand of wine, just entered Nigeria and met over 200 brands of wines. They wanted to stay afloat in the sea of competition and invited us over.
We carefully positioned Avalon as a brand of wine in its own class . . . a peerless brand, and we delivered the message on prints and mobile advertising with a powerful selling message: “There is class in every glass”.
The campaign was so successful that Avalon became synonymous with Class, even among wine drinkers.