For ASOIL, it was a different story: rebirth. So, they tasked us with creating something that will resonate around brand values and also be applicable on various media, including internet, print, brochures, vans and tankers.
We created an identity with five stones representing the five values of the company, with a carefully chosen brand color to go with which was applied on various media. Then, we sent printed brochures to old clients, introducing the new brand identity.
The outstanding identity received appraisal from the client, and their clients too.